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The New Fuss About Lego History
With its iconic interlocking blocks, Lego has challenged the imaginations of children and adults for seven years. Lego has recently passed Ferrari as the world's most powerful brand.
Initially the plastic toys were well-received by consumers. Following poor sales, a lot of shipments were sent back. Godtfred Kirk Christiansen, who had been promoted to junior managing director in 1954, introduced the concept of an interactive toy system.
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The company's founder Ole Kirk Kristiansen
Ole Kirk Christiansen was a Danish carpenter who began his own business in 1932. He designed wood toys, stepladders as well as ironing boards. Incorporated his name and called Lego. Lego as a play-on-words reference to the Danish phrase "play carefully."
In World War II, when the carpentry trade was sluggish the carpenter decided to start making plastic toys. However, this venture didn't turn out to be a success at first.
In 1947, he bought a plastic molding machine and invented the first plastic bricks that interlock. Godtfred was his son. If you adored this article and you simply would like to obtain more info pertaining to Best Lego sets for collectors generously visit our own web-site. was given the responsibility of managing the company.
The First Bricks
In 1932 Ole Kirk Christiansen founded LEGO in his workshop in Billund, Denmark. The company's name was derived from the Danish phrase leg godt (play well).
He was the first toy manufacturer in Denmark to buy an injection moulding machine made of plastic in 1947. The company started producing basic automatic binding bricks. They were renamed Lego bricks in 1949. They were upgraded with interlocking studs and tubes in the year 1958, which was the year prior to when Christiansen died and his son Godtfred was able to take over the company.
In 1969 Lego introduced Duplo bigger blocks designed for younger children. Within the space of nine years, Lego released the very first Minifigures.
Second Bricks
Lego bricks have become the most sought-after childhood toy all over the world. What is the material they are made of? What is their purpose? when you get them on your feet?
In 1947, the firm changed from making wood-based products (ladders and stools) to making plastic toys. The company also purchased an innovative type of injection molding machine which enabled it to make the famous Lego bricks. They were called Kiddicraft Self-locking Bricks. These bricks were made from the cellulose-acetate polymer that's still commonly used to create eyeglass frames.
The Third Bricks
Many LEGO shipment were returned in the 1950s due poor sales. Godtfred, however, was determined to see his plastic bricks be a huge success. He invented the method that is now standard, where pieces click together after consulting with an overseas toy retailer.
Nine years later the company released Minifigures an assortment of humanoid females in yellow that became a staple of themed LEGO sets. Later Lego introduced licensed themes based upon popular movies like Star Wars or Harry Potter.
The Fourth Bricks
Since its creation the basic Lego brick has not changed. Its satisfying clicking coupling system is what has allowed it to survive and grow over the years, through generations of children.
Toy makers also create a variety of advanced sets. These include the Technic line, which allows children to create realistic models. The Duplo range, on the other hand, has larger bricks aimed towards children who are younger. In addition, LEGO has kept its fingers in the pulse of pop culture by partnering with major film and TV franchises.
The Fifth Brick
Kristiansen purchased a plastic injection molding machine in 1947 that transformed the company. He bought a plastics injection molding machine which enabled Lego toys to be made in mass production.
In 1969, Duplo was introduced, which were bricks with larger dimensions aimed at children of a younger age. In 1977, Technic, a line of sets for older kids launched with robots and features that could be programmed. In 1978, Lego released its first minifigures.
These tiny modular bricks have soaked up the culture of childhood. What are they actually made of?
The Sixth Bricks
With the growing popularity, LEGO began to introduce sets that could be completed, with all parts included. The move was a big success, and people were encouraged buy the sets again and repeatedly.
In 1969, the company launched DUPLO which were larger bricks that were more comfortable to manage for kids younger than. Nine years later, they released the Minifigure which was a small, posable toy that featured a smiling face.
Today the company is still flourishing, with a finger on the pulse of pop culture. The two companies have teamed up to produce products that are relevant and fresh for the new customers they have.
The Seventh Bricks
In 1969, Lego introduced the Duplo series of blocks that were bigger for children. In 1978, came the first minifigures that had moving legs and arms.
In 1963, the material used for LEGO bricks was switched from cellulose acetate to the stronger acrylonitrile styrene (ABS) plastic. ABS is more durable and retains its color better.
LEGO creates a variety of products including retail shops, board games as well as movies and theme parks.
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